Coca Cola Company Chair Professor of Marketing, Department of Marketing, Terry College of Business Dr. Bharadwaj studies the effects of marketing strategies on firm performance, societal outcomes, and societal harm using econometrics, deep learning, and machine learning techniques. He also uses these techniques to develop measures from firms' textual legal filings. He is particularly interested in the impact of GenAI on marketing practices and employment. His research topics include: Generative AI and marketing capabilities AI and marketing employment Marketing and the Financial Interface Climate marketing strategies Sustainability, new products and growth Shareholderism and Stakeholderism Marketing Communication and Healthcare Prevention Marketing capture and Societal Harm Education: PhD, Marketing, Texas A&M University Research Research Interests: Marketing strategy, performance, and metrics AI’s impact on marketing Marketing–finance–accounting interface Sustainability and innovation in marketing Branding strategy Marketing’s societal impact and potential harms
